Is Colgate Cruelty Free?

The short answer: No, Colgate is not cruelty free. The long answer: Colgate is owned by the Colgate-Palmolive Company, an American multinational consumer products company. The company manufactures and distributes health care, personal care, household, and veterinary products. One of its earliest products is Colgate, a toothpaste that was originally sold in jars as early… Continue reading Is Colgate Cruelty Free?

Is Matrix Cruelty Free?

The short answer: No, Matrix is not cruelty free. The long answer: Previously known as Matrix Essentials, Matrix was founded in 1980 by an American hair styling team/husband and wife, Arnie and Sydell Miller. Matrix is known for selling hair care, hair colour, hair styling, and texture creating products for professional hair stylists. It has… Continue reading Is Matrix Cruelty Free?

Is Tom Ford Beauty Cruelty Free?

The short answer: No, Tom Ford Beauty is not cruelty free. The long answer: Currently owned by the Estée Lauder (EL) Companies Inc., Tom Ford Beauty is a collection of cosmetics and fragrances crafted by the American fashion designer, Tom Ford. Featuring luxurious high-end products, the line was brought about by Tom Ford’s “desire to… Continue reading Is Tom Ford Beauty Cruelty Free?

Is Elizabeth Arden Cruelty Free?

The short answer: No, Elizabeth Arden is not cruelty free. The long answer: Elizabeth Arden is an American cosmetics, skin care, and fragrance company founded by Canadian-American businesswoman, Florence Nightingale Graham. In 2016, the company became a wholly owned subsidiary of Revlon, Inc. On their official website, the company states, “Elizabeth Arden, Inc. shares your… Continue reading Is Elizabeth Arden Cruelty Free?

Is Jergens Skincare Cruelty Free?

The short answer: No, Jergens Skincare is not completely cruelty free. The long answer: Founded in 1882, Jergens Skincare is a brand that sells moisturizers, body creams, soaps, and other consumer products. It was acquired by Kao Corporation, the makers of Bioré, in the late ‘80s. In their US website, their FAQs reveals their stance… Continue reading Is Jergens Skincare Cruelty Free?

Is Vichy Laboratories Cruelty Free?

The short answer: No, Vichy Laboratories is not entirely cruelty free. The long answer: Vichy Laboratories is a French dermo-cosmetic brand that promises to give its users hydrated and healthy skin using Vichy volcanic water. It is owned by the L’Oréal Group, a company which also distributes Redken, La Roche-Posay, and Kiehl’s. On its official… Continue reading Is Vichy Laboratories Cruelty Free?

Is Schwarzkopf Cruelty Free?

The short answer: No, Schwarzkopf is not entirely cruelty free. The long answer: Schwarzkopf is a German brand that sells hair care, hair styling, and hair colouring products across the globe. It is owned by the multinational company Henkel, which has shared their commitment against animal testing. The company declares:  “We do not test our… Continue reading Is Schwarzkopf Cruelty Free?

Is Dove Cruelty Free?

The short answer: No, Dove is not entirely cruelty free. The long answer: Dove is a personal care brand that was established in 1957. It first sold its revolutionary beauty cleansing bar, and gradually expanded to moisturising body washes, body creams, and even a baby-friendly category. It is currently owned by Unilever, which also produces… Continue reading Is Dove Cruelty Free?