Is REB Cosmetics Cruelty Free?

The short answer: Yes, REB Cosmetics is cruelty free. The long answer: REB Cosmetics was borne out of a desire by Ruth Elizabeth Brown to create makeup that would suit her sensitive skin. Starting off with lipstick, her cosmetic line soon expanded to include lip gloss, lip liner, foundation, concealer, bronzer, blush, mascara, pencil eyeliner,… Continue reading Is REB Cosmetics Cruelty Free?

Is Eco Minerals Cruelty Free?

The short answer: Yes, Eco Minerals is cruelty free. The long answer: Ethically sourced and handmade in Byron Bay, Australia, Eco Minerals was founded by friends Lulu Starman and Amber Handley back in 2007. Their goal was to create cosmetics made from all-natural minerals. The four main ingredients found in their products are zinc oxide… Continue reading Is Eco Minerals Cruelty Free?

Which Makeup Brands Are Cruelty Free? [We reviewed over 43 brands!]

As you swipe your favorite balm over your lips or apply foundation over your face, have you ever wondered if the products you use are manufactured properly? Do they contain ingredients that will benefit your skin? More importantly, were they developed compassionately? This blog post aims to answer the question “Which makeup brands are cruelty… Continue reading Which Makeup Brands Are Cruelty Free? [We reviewed over 43 brands!]

Is Giorgio Armani Beauty Cruelty Free?

The short answer: No, Giorgio Armani Beauty is not cruelty free. The long answer: Giorgio Armani Beauty is a luxury brand owned by L’Oréal. It offers makeup, skin care, and fragrances for men and women.  The brand answered the question “Does your company test on animals?” on the FAQs section of its US website, stating,… Continue reading Is Giorgio Armani Beauty Cruelty Free?

Is Tom Ford Beauty Cruelty Free?

The short answer: No, Tom Ford Beauty is not cruelty free. The long answer: Currently owned by the Estée Lauder (EL) Companies Inc., Tom Ford Beauty is a collection of cosmetics and fragrances crafted by the American fashion designer, Tom Ford. Featuring luxurious high-end products, the line was brought about by Tom Ford’s “desire to… Continue reading Is Tom Ford Beauty Cruelty Free?

Is Elizabeth Arden Cruelty Free?

The short answer: No, Elizabeth Arden is not cruelty free. The long answer: Elizabeth Arden is an American cosmetics, skin care, and fragrance company founded by Canadian-American businesswoman, Florence Nightingale Graham. In 2016, the company became a wholly owned subsidiary of Revlon, Inc. On their official website, the company states, “Elizabeth Arden, Inc. shares your… Continue reading Is Elizabeth Arden Cruelty Free?

Is Max Factor Cruelty Free?

The short answer: No, Max Factor is not cruelty free. The long answer: Max Factor is a cosmetics brand from Coty, Inc. It was founded by Polish beautician Maksymilian Faktorowicz in 1909 as Max Factor & Company. By 1991, it was purchased by American multinational consumer goods corporation Procter & Gamble. In 2016, Coty Inc.… Continue reading Is Max Factor Cruelty Free?