Is Kérastase Cruelty Free?

The short answer:  No, Kérastase is not cruelty free. The long answer: A part of the L’Oréal Professional Products Division, Kérastase is a French luxury hair care line that was founded in 1964. Its products are primarily sold at luxury salons and through its official website. On its US site, Kérastase reveals, “We are happy… Continue reading Is Kérastase Cruelty Free?

Is Wella Professionals Cruelty Free?

The short answer: No, Wella Professionals is not cruelty free. The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold… Continue reading Is Wella Professionals Cruelty Free?

Is Head & Shoulders Cruelty Free?

The short answer: No, Head & Shoulders is not cruelty free. The long answer: Head & Shoulders is an anti-dandruff shampoo that was developed in 1961. It was originally created as a cream by a team working under chemical engineer and bacteriologist, John Parran Jr. Fourteen years later, they transformed it into a clinically proven… Continue reading Is Head & Shoulders Cruelty Free?

Is Matrix Cruelty Free?

The short answer: No, Matrix is not cruelty free. The long answer: Previously known as Matrix Essentials, Matrix was founded in 1980 by an American hair styling team/husband and wife, Arnie and Sydell Miller. Matrix is known for selling hair care, hair colour, hair styling, and texture creating products for professional hair stylists. It has… Continue reading Is Matrix Cruelty Free?

Is Schwarzkopf Cruelty Free?

The short answer: No, Schwarzkopf is not entirely cruelty free. The long answer: Schwarzkopf is a German brand that sells hair care, hair styling, and hair colouring products across the globe. It is owned by the multinational company Henkel, which has shared their commitment against animal testing. The company declares:  “We do not test our… Continue reading Is Schwarzkopf Cruelty Free?

Is John Frieda Cruelty Free?

The short answer: No, John Frieda is not cruelty free. The long answer: A British celebrity hairstylist, John Frieda is the founder of his eponymous hair product line. In 2002, the brand was acquired by Japanese company, Kao Corporation. They are the makers of Bioré. In response to animal testing queries, the brand states, “We… Continue reading Is John Frieda Cruelty Free?