Is AXE or Lynx Cruelty Free?

The short answer: No, AXE or Lynx is not cruelty free. The long answer: Also known as Lynx in certain territories, AXE is a male grooming brand that is distributed by the British-Dutch multinational consumer company, Unilever. It was first launched in France in 1983, and was geared toward the younger male demographic. It currently… Continue reading Is AXE or Lynx Cruelty Free?

Is VO5 Cruelty Free?

The short answer: No, VO5 is not entirely cruelty free. The long answer: Short for Alberto VO5, VO5 started off as a conditioning hairdressing made by a chemist named Alberto. VO5 pertains to five vitamin oils, ingredients that are included in the hair repair formula. These include Sunflower Seed Oil, Mango Seed Oil, Sweet Almond Oil,… Continue reading Is VO5 Cruelty Free?

Is Simple Cruelty Free?

The short answer: No, Simple is not entirely cruelty free. The long answer: Simple is a skin care brand that is created by Unilever, the same British-Dutch consumer goods company known for manufacturing cruelty-free brands Suave and St. Ives.   Selling masks, cleansers, and moisturizers especially formulated for sensitive skin, Simple claims to be a brand… Continue reading Is Simple Cruelty Free?

Is Rexona Cruelty Free?

The short answer: No, Rexona is not cruelty free. Manufactured and distributed by Unilever, Rexona is a deodorant and antiperspirant brand that was previously owned by Helene Curtis Industries, Inc. It was developed by an Australian couple, Samuel and Alice Sheffer, back in 1908. The brand was sold in different forms such as aerosols, pumps,… Continue reading Is Rexona Cruelty Free?

Is Dove Cruelty Free?

The short answer: No, Dove is not entirely cruelty free. The long answer: Dove is a personal care brand that was established in 1957. It first sold its revolutionary beauty cleansing bar, and gradually expanded to moisturising body washes, body creams, and even a baby-friendly category. It is currently owned by Unilever, which also produces… Continue reading Is Dove Cruelty Free?